For already established products, the money spent on Lightning Deals is in most cases better spent elsewhere on advertising opportunities that create longer lasting effects. This could be a better option than what many sellers do, which is create giveaways for their products often discounting them 80-90%. The best case for using them are new products that need to gain traction and get “Verified Purchase” reviews early on. Lightning Deals are not a magic bullet that will instantly turn your product into a best seller, they are simply another tool in the toolbox. You have no control when your Lightning Deal will be, has a chance of being in the middle of the night when fewer people are browsing Amazon.Does not improve long term sales or rankings, products almost always go back to where they were before the Lightning Deal.Can be expensive and often will lose you money. ![]()
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